GAB QURIZEN

provides wireless digital cameras for hire.

These cameras have instant polaroid like prints that are suitable for weddings, birthday parties corporate and other events.

Undisposable will provide multiple cameras that are placed on every table at the event, to allow guests to handle the photo taking so that everyone goes home with a copy of a print.

About The Project

Client: Undisposable.

Goal: Redesign the Undisposable desktop and mobile website to better reflect the product, service, and brand.

Duration: 18 days.

Team: Gab Qurizen and Colin Ho.

Main Role: Research, Define, Design Development, and Prototyping.

Tools: Pen and Paper, Trello, Google Form, Google Doc, Post-It, Sketch, Invision, Axure, Keynote, and Wix.

The Challenge

Re-design the Undisposable website to better reflect the Undisposable wireless camera hire service and brand.

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Identify and recommend other opportunities for better customer experience and engagement.​​

Key Research Findings

We conducted 6 Potential Client interviews and 4 Existing Client interviews. To ensure consistency of the results we developed a structured and defined question template so we could best ascertain common pain points and shared issues.

I also performed some user testing on Undisposable existing website to gauge if users could perform the task of finding the information they needed and book the service.

These are the key feedback from the users: 

• Gallery is very text heavy. Photo album

• Photos are blurry, expected better from a photo company.

• Too much scrolling on the homepage to find out what the business is.

• Lack of method of contact such as telephone number for quick and easy queries.

• The front banner was confusing and did not communicate the product.

• The About Us information is nowhere to be found. It is currently on the Blog page.

What They Said

Survey Result

We knew there were problems with the current website. However, if changes need to be made, what should those changes be? We sent out a survey to find out more about what people expected in the Undisposable website. The survey had 56 respondent.

Survey data showed that the following adjustments would better meet user expectations:

• Improve Gallery - by replacing text to albums.

• Adding alternative or additional contact points such as telephone number.

• Add FAQ.

Competitive and Comperative Analysis

I performed a competitive and comparison analysis to understand where Undisposable stood in comparison to other photo services such as Photobooth, Hashtag Printing, Disposable Cameras, and Polaroid Cameras Hire. 

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I learned that Undisposable Product 'Wireless Camera + Instant Printing' is unique and offered a combination of benefits that its competitors could not.

Google Analytics

From the date of 30 Sep to 6 Oct 2017 (1 week), 60% of users browsed the Undisposable website (www.undisposable.com.au) through their mobile and 35% were browsing via desktop. 

We could also say that most of the users reached the Unidisposable website through searching the keyword "Photobooth" and not "wireless camera hire". Therefore, we need to introduce and educate the users about the Undisposable unique product. Avoiding them to bounce out of the website.

We could do so by providing rich information about the product, price and good graphics that relate and easy for users to understand. 

Contextual Enqiry

We were both invited to L'aqua to see how the products works and Peter's preparation for the night. 

Affinity Mapping: We gathered the quotes from the interviews and looked for common topics amongst them to categorise them into a category. When they are all categorised, we ideated on how best to solve the problems represented in these categories.

User Personas & Journeys

Thanks to our research I was able to define 2 different personas: Sarah and Tommy. These personas helped to:

• Determine the solution statement.

• Prioritise must, show, could and won't features

• Determine the application's Minimum Viable Product (MVP)

MVP

Initial Wireframing

I developed the initial wireframes and put them through user testing to evaluate how well they communicated the business and its value. Below are feedbacks annotated on the wireframes.

Second Iteration

Getting in touch with Undisposable was still a problem so I moved the calls to action to the bottom of every page. 

How It Works page has clear steps explaining the product and how to use it.

Final Iteration

New Improved Undisposable Responsive Website

Service Design Recommendation