provides wireless digital cameras for hire.

 

These cameras have instant polaroid like prints that are suitable for weddings, birthday parties corporate and other events.

 

Undisposable will provide multiple cameras that are placed on every table at the event, to allow guests to handle the photo taking so that everyone goes home with a copy of a print.

Client: Undisposable.

Event target: Weddings, birthdays, graduations, ceremonies, corporate etc.

Duration: 18 days.

Team: 2 people.

Main Role: research, define, design development, and prototyping.

Tools: Pen & paper, Google form, Google doc, Post-It, Sketch, Invision, Axure & Wix.

About The Project

The Challenge

Re-design the Undisposable website to better reflect the Undisposable wireless camera hire service and brand.

Identify and recommend other opportunities for better customer experience and engagement.

Existing client's website: www.undisposable.com.au

Research

Client Kick-off Interview

Us: what would you consider a success for this project?

Client: a new website that is easy to use, super basic and will make my user convert from browsing to an inquiry. At the moment they are somehow stuck within the website and leave. 

1/1

1/4

Competitive Analysis

To understand more about where Undisposable sitting at in the marketplace, I did research on who else out there is offering the same product. Surprisingly there's none and Undisposable is the first in Australia. 

 

Undisposable main indirect competitor would be the photobooth and so I did a competitive analysis with the top three companies found from Google by searching "Photobooth".

Similarities: they all service national wide, good social presence, cater for all occasions and their websites are mobile optimised.

 

website is text heavy and could have used better graphics. Other websites are information rich and have used great graphics throughout the website.UndisposableDifferences: Undisposable is offering only one product where the others are offering multiple/bundle products or services, Undisposable is only contactable via Web form or emails.

 

 

 

From the date of 30 Sep to 6 Oct 2017 (1 week), 60% of users browsed the Undisposable website (www.undisposable.com.au) through their mobile and 35% were browsing via desktop. 

 

We could also say that most of the users reached the Unidisposable website through searching the keyword "Photobooth" and not "wireless camera hire". Therefore, we need to introduce and educate the users about the Undisposable unique product. Avoiding them to bounce out of the website.

 

We could do so by providing rich information about the product, price and good graphics that relate and easy for users to understand. 

Google Analytics

Currently, Undisposable is sitting right in the middle which provides these features: Instant print, users are able to move around freely whilst taking photos, no social media login/post required.

 

Photobooth features: Instant print, users are restricted to a box and can't move freely and prints are not shareable on social media.

 

Hashtag printing features: instant print, users are able to move freely and require to post on social media.

 

Professional photographer: guests are able to move freely, not immediate social media share and not instant print.

Market Position

1/1

 

 

Strength: Undisposable is a small business, it's more personal and it's first in Australia.

Weakness: 

Contextual Inquiry

SWOT Analysis

 

 

Strength: Undisposable is a small business, it's more personal and it's first in Australia.

Weakness: 

1/1

 

 

Strength: Undisposable is a small business, it's more personal and it's first in Australia.

Weakness: 

What The Users Say

Contextual Inquiry

 

 

Strength: Undisposable is a small business, it's more personal and it's first in Australia.

Weakness: 

1/4

1/2

Survey Result

 

 

Strength: Undisposable is a small business, it's more personal and it's first in Australia.

Weakness: 

Client: Undisposable.

Event Target: Weddings, birthdays, graduations, ceremonies, corporate etc.

Duration: 18 days.

Team: 2 people.

Tools: Pen & Paper, Google Form, Google Doc, Post-It, Sketch, Invision, Axure & Wix.

Main Role: Research, define, design development, and prototyping.

• Research process: business analysis, google analytics, surveys, user & client interviews, contextual inquiries, competitive & comparative analysis & user feedback.

• Define process: affinity mapping, severity matrix, MVP, user journey, and personas.

• Design process: design studio, sketching, wireframe, prototyping, usability testing and iterating

Devine

 

 

Strength: Undisposable is a small business, it's more personal and it's first in Australia.

Weakness: 

What The Users Say

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